The competition is honoring the companies and individuals responsible for the creation of excellent communication for premium brands (Cars & Yachts, Fashion & Style, Parfum & Cosmetics, Jewellery & Watches, Beverages & Food, Jet Service & Airlines, Real Estate & Property, Insurance & Credit Card, Hotels & Holidays).

The best entries are rewarded with a World Luxury Award in Gold.

Previous winners include outstanding work for brands such as Hermès, Montblanc, Cartier, Givenchy, Louis Vuitton, Riva Yachts, IWC, Ferragamo, La Perla, The Macallan, Valentino, Remy Martin, YSL, Prada, Gucci, Dior, Canali, Bugatti, Lamborghini, Rolls Royce, Ritz Carlton.

Eligibility
All Digital, Print, Film, Use of Media, Direct Mail, Outdoor, Visual Merchandising, Events, Public Relations are eligible for entry in the awards competition provided that they are related to premium brands, targeted to professional or consumer audiences and released between January 1, 2022 and October 20, 2023.